Consumers now have one ultimate source online for information on natural lycopene. The newly-updated Lycopene.com website, developed by LycoRed Ltd., Israel, is based on years of consumer research, and is expected to be a valuable tool for those involved in the manufacturing or sales of natural lycopene products.

“Lycopene.com takes a unique, easy-to-use, education-first approach,” says Scott Larkin, vice president of sales and marketing for LycoRed. “To that end, the home page is all about explaining the basics such as what lycopene is, where it comes from and other general information such as why oil is essential to the body’s ability to absorb lycopene.”

Within just a few clicks, consumers have access to an extensive library of information including: the connection between natural lycopene and the Mediterranean diet; studies on the health benefits of natural lycopene including landmark studies conducted by Dr. Edward Giovannucci and Dr. Omer Kucuk; and medical doctors’ insights into natural lycopene, including articles.

“Consumers want to be more knowledgeable about lycopene,” said Udi Alroy, vice president of global marketing and sales for LycoRed. “They can now go to one location to find answers to their questions, and to read existing and breaking scientific news without wading through a thousand articles.”

More info: www.lycopene.com